{"id":557843,"date":"2026-09-07T07:10:00","date_gmt":"2026-09-07T05:10:00","guid":{"rendered":"https:\/\/yerbador.com\/yerba-mate-pro-premiova-fitness-centra-a-butikova-studia-bar-ktery-sedi-k-vip-clenstvi\/"},"modified":"2026-09-14T23:13:46","modified_gmt":"2026-09-14T21:13:46","slug":"yerba-mate-pro-premiova-fitness-centra-a-butikova-studia-bar-ktery-sedi-k-vip-clenstvi","status":"publish","type":"post","link":"https:\/\/yerbador.com\/cs\/yerba-mate-pro-premiova-fitness-centra-a-butikova-studia-bar-ktery-sedi-k-vip-clenstvi\/","title":{"rendered":"Yerba Mate pro pr\u00e9miov\u00e1 fitness centra a butikov\u00e1 studia \u2013 bar, kter\u00fd sed\u00ed k VIP \u010dlenstv\u00ed"},"content":{"rendered":"

Pr\u00e9miov\u00fd klub neprod\u00e1v\u00e1 vstup do posilovny \u2013 prod\u00e1v\u00e1 \u010dlenskou kartu za n\u011bkolik set nebo n\u011bkolik tis\u00edc zlot\u00fdch m\u011bs\u00ed\u010dn\u011b, sezen\u00ed s osobn\u00edm tren\u00e9rem a pocit, \u017ee ka\u017ed\u00fd detail m\u00edsta byl promy\u0161len\u00fd. K\u00e1vovar nebo lahvov\u00fd energetick\u00fd n\u00e1poj z ledni\u010dky se do takov\u00e9ho interi\u00e9ru prost\u011b nehod\u00ed. U\u017e jsme psali o Yerba Mate v b\u011b\u017en\u00fdch fitness centrech<\/a>, kde je nejd\u016fle\u017eit\u011bj\u0161\u00ed rychl\u00e1 energie p\u0159ed tr\u00e9ninkem a dobr\u00e1 cena za porci. V butikov\u00e9m segmentu, v EMS studi\u00edch, klubech s pr\u00e9miov\u00fdm \u010dlenstv\u00edm a hotelov\u00fdch fitness centrech jde o n\u011bco \u00fapln\u011b jin\u00e9ho \u2013 o to, aby klient c\u00edtil, \u017ee plat\u00ed za v\u00edc ne\u017e jen za p\u0159\u00edstup k vybaven\u00ed.<\/p>\n

\u010c\u00edm se klient butikov\u00e9ho klubu li\u0161\u00ed od klienta velk\u00e9 posilovny<\/h2>\n

EMS sezen\u00ed obvykle trv\u00e1 dvacet minut a stoj\u00ed tolik co m\u011bs\u00ed\u010dn\u00ed permanentka ve velk\u00e9m \u0159et\u011bzci. Kon\u010d\u00ed ritu\u00e1lem: ru\u010dn\u00edk, studen\u00e1 voda, n\u011bkdy n\u011bco k pit\u00ed je\u0161t\u011b na recepci, ne\u017e se klient vr\u00e1t\u00ed do auta nebo do kancel\u00e1\u0159e. Tento okam\u017eik je krat\u0161\u00ed a intimn\u011bj\u0161\u00ed ne\u017e konec hodinov\u00e9ho obecn\u00e9ho fitness tr\u00e9ninku \u2013 je bl\u00ed\u017ee konci spa procedury ne\u017e odchodu ze \u0161atny. Pr\u00e1v\u011b do t\u00e9to mezery vstupuje dob\u0159e podan\u00e1 Yerba Mate: nikoli jako n\u00e1poj z automatu, ale jako gesto ze strany person\u00e1lu.<\/p>\n

Pro\u010d se do tohoto segmentu nehod\u00ed k\u00e1va z automatu<\/h2>\n

Tajemstv\u00ed tkv\u00ed ve slo\u017een\u00ed listu yerba mat\u00e9. Krom\u011b kofeinu obsahuje teobromin a teofylin, dva p\u0159\u00edbuzn\u00e9 xantiny, a taniny, kter\u00e9 zpomaluj\u00ed vst\u0159eb\u00e1v\u00e1n\u00ed. Jedna tradi\u010dn\u00ed p\u0159\u00edprava obvykle poskytne 70\u201390 mg kofeinu, p\u0159ibli\u017en\u011b tolik co pr\u016fm\u011brn\u00e9 espresso, ale \u00fa\u010dinek se rozprost\u00edr\u00e1 na dv\u011b a\u017e t\u0159i hodiny m\u00edsto n\u00e1hl\u00e9ho propadu po \u0161edes\u00e1ti minut\u00e1ch. Pro klienta, kter\u00fd plat\u00ed pr\u00e9mii za klid a kontrolu, na tom z\u00e1le\u017e\u00ed \u2013 nikdo nechce odej\u00edt z kosmetick\u00e9 procedury nebo EMS sezen\u00ed se zrychlen\u00fdm srdcem a m\u00edrnou \u00fazkost\u00ed, kter\u00e1 m\u016f\u017ee n\u00e1sledovat po siln\u00e9m espressu na la\u010dn\u00fd \u017ealudek.<\/p>\n

\"Elegantn\u00ed<\/figure>\n

Yerba Mate jako sou\u010d\u00e1st slu\u017eby, ne polo\u017eka z automatu<\/h2>\n

Ve velk\u00e9m fitness klubu je Yerba Mate produktem baru \u2013 klient p\u0159ijde s\u00e1m, objedn\u00e1 si, zaplat\u00ed. V pr\u00e9miov\u00e9m klubu funguje l\u00e9pe iniciativa veden\u00e1 person\u00e1lem. Zde je n\u011bkolik osv\u011bd\u010den\u00fdch sch\u00e9mat ze za\u0159\u00edzen\u00ed, se kter\u00fdmi spolupracujeme i u jin\u00fdch n\u00e1poj\u016f:<\/p>\n

P\u0159iv\u00edt\u00e1n\u00ed na recepci \u2013 klient p\u0159ijde na svou napl\u00e1novanou lekci a okam\u017eit\u011b dostane sklenici vychlazen\u00e9 yerby m\u00edsto ot\u00e1zky \u201en\u011bco k pit\u00ed?\u201c. Personalizace d\u011bl\u00e1 rozd\u00edl: klub, kter\u00fd si pamatuje, \u017ee dan\u00fd klient pije bez cukru, buduje vztah, jak\u00fd \u017e\u00e1dn\u00e1 rezerva\u010dn\u00ed aplikace nedok\u00e1\u017ee vytvo\u0159it.<\/p>\n

Ritu\u00e1l po EMS lekci nebo osobn\u00edm tr\u00e9ninku \u2013 tepl\u00e9 nebo ledov\u00e9 matero podan\u00e9 spolu s ru\u010dn\u00edkem uzav\u00edr\u00e1 kr\u00e1tk\u00e9 intenzivn\u00ed setk\u00e1n\u00ed tak, jak dobr\u00e9 spa uzav\u00edr\u00e1 mas\u00e1\u017e.<\/p>\n

Dopln\u011bk u baz\u00e9nu nebo v hotelov\u00e9m gymu \u2013 m\u00edsto pouh\u00e9 vody a ovoce zap\u016fsob\u00ed studen\u00e1 stanice s yerbou tak, \u017ee si to host\u00e9 zapamatuj\u00ed a zm\u00edn\u00ed v recenz\u00edch, p\u0159i\u010dem\u017e n\u00e1klady na realizaci jsou n\u00edzk\u00e9.<\/p>\n

Sou\u010d\u00e1st firemn\u00edho bal\u00ed\u010dku \u2013 kluby zaji\u0161\u0165uj\u00edc\u00ed pr\u00e9miov\u00e9 sportovn\u00ed karty pro vedouc\u00ed zam\u011bstnance se mohou odli\u0161it n\u011b\u010d\u00edm jin\u00fdm ne\u017e dal\u0161\u00edm stojanem s proteinov\u00fdmi ty\u010dinkami.<\/p>\n

Jak serv\u00edrovat Yerba Mate se stylem<\/h2>\n

Na form\u011b z\u00e1le\u017e\u00ed stejn\u011b jako na obsahu samotn\u00e9 sklenice. Jednor\u00e1zov\u00fd plastov\u00fd kel\u00edmek se hod\u00ed do s\u00eddli\u0161tn\u00ed posilovny, ne na recepci, kde klient plat\u00ed n\u011bkolik set zlot\u00fdch m\u011bs\u00ed\u010dn\u011b. V pr\u00e9miov\u00e9m segmentu se osv\u011bd\u010duje:<\/p>\n

Keramick\u00e9 matero s bukov\u00fdm nab\u00edr\u00e1tkem m\u00edsto pap\u00edrov\u00e9ho kel\u00edmku \u2013 i p\u0159i jednom spole\u010dn\u00e9m matero pro cel\u00fd den to p\u016fsob\u00ed jinak ne\u017e oby\u010dejn\u00fd kel\u00edmek z automatu.<\/p>\n

Ledov\u00e9 terer\u00e9 na l\u00e9to, s limetkou nebo m\u00e1tou, pod\u00e1van\u00e9 ve sklenici s ledem \u2013 dobr\u00e1 alternativa pro klienty, kte\u0159\u00ed skon\u010d\u00ed tr\u00e9nink zpocen\u00ed a hledaj\u00ed n\u011bco studen\u00e9ho m\u00edsto hork\u00e9ho n\u00e1levu.<\/p>\n

Elegantn\u00ed cestovn\u00ed termoska \u2013 pro klienta, kter\u00fd zasko\u010d\u00ed na lekci a pak sp\u011bch\u00e1 do pr\u00e1ce. Su\u0161en\u00e9 listy se p\u0159iprav\u00ed na recepci, nalij\u00ed se do kvalitn\u00ed termosky a klient si po zbytek dne m\u016f\u017ee dol\u00e9vat horkou vodu kolo za kolem.<\/p>\n

\"Matero<\/figure>\n

Co to p\u0159in\u00e1\u0161\u00ed klubu, nejen klientovi<\/h2>\n

Majitel butikov\u00e9ho klubu nesout\u011b\u017e\u00ed cenou \u010dlenstv\u00ed, ale dojmem, kter\u00fd z\u016fstane po ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b. Osobn\u00ed tren\u00e9r, kter\u00fd s\u00e1m pije yerba mate p\u0159ed lekcemi, m\u00e1 jednoduch\u00fd argument pro klienty ptaj\u00edc\u00ed se na alternativu ke k\u00e1v\u011b \u2013 mluv\u00ed z vlastn\u00ed zku\u0161enosti, ne z let\u00e1ku u baru. To funguje l\u00e9pe ne\u017e jak\u00fdkoli plak\u00e1t na zdi recepce.<\/p>\n

Existuje i \u010dist\u011b praktick\u00fd argument. Klient, kter\u00fd z\u016fstane u stolu o p\u00e1r minut d\u00e9le, aby dopil sv\u00e9 matero, si \u010dast\u011bji v\u0161imne n\u00e1st\u011bnky s nadch\u00e1zej\u00edc\u00edmi lekcemi nebo se zept\u00e1 na recepci na bal\u00ed\u010dek na p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc. Nen\u00ed to efekt, kter\u00fd se d\u00e1 zm\u011b\u0159it jedn\u00edm \u010d\u00edslem v tabulce, ale kluby, kter\u00e9 to u\u017e zavedly, hl\u00e1s\u00ed, \u017ee relaxa\u010dn\u00ed z\u00f3na za\u010d\u00edn\u00e1 \u017e\u00edt vlastn\u00edm spole\u010densk\u00fdm \u017eivotem, m\u00edsto aby byla pr\u00e1zdnou chodbou mezi \u0161atnou a v\u00fdchodem.<\/p>\n

Kolik to stoj\u00ed a jak vypad\u00e1 spolupr\u00e1ce s Yerbador<\/h2>\n

P\u0159esnou matematiku n\u00e1klad\u016f na jednu porci \u2013 kolik su\u0161en\u00fdch list\u016f vyjde z balen\u00ed a co to d\u00e1 na jednu sklenici \u2013 jsme rozebrali v \u010dl\u00e1nku o yerba mate pro b\u011b\u017en\u00e9 fitness kluby<\/a>. V pr\u00e9miov\u00e9m segmentu ustupuje cena suroviny do pozad\u00ed p\u0159ed cenou n\u00e1doby a \u010dasem person\u00e1lu, ale samotn\u00e1 matematika z\u016fst\u00e1v\u00e1 stejn\u00e1: p\u00e1r korun na porci, m\u00e9n\u011b ne\u017e mnoh\u00e1 k\u00e1va z kap\u00e1tkov\u00e9ho automatu.<\/p>\n

Spolupr\u00e1ce s podniky \u2013 hotely, butikov\u00e9 kluby, EMS studia \u2013 u n\u00e1s v\u017edy vypad\u00e1 podobn\u011b. Rozhovor, ve kter\u00e9m pop\u00ed\u0161ete klub a m\u00edsta, kde vid\u00edte yerba mat\u00e9: recepce, relaxa\u010dn\u00ed z\u00f3na, dopl\u0148ky u baz\u00e9nu. Vzorky, kter\u00e9 si otestujete na vlastn\u00ed vod\u011b a vlastn\u00edm barov\u00e9m vybaven\u00ed. Domluva ohledn\u011b variant, balen\u00ed a dod\u00e1vky p\u0159izp\u016fsoben\u00e9 skute\u010dn\u00e9 spot\u0159eb\u011b klubu. Start s men\u0161\u00ed d\u00e1vkou, s navazuj\u00edc\u00edmi objedn\u00e1vkami podle rostouc\u00edho z\u00e1jmu klient\u016f. Klub\u016fm nenavrhujeme, aby si hned na za\u010d\u00e1tku objednaly celou paletu.<\/p>\n

Nab\u00eddka pro fitness kluby a pr\u00e9miov\u00e1 studia:<\/strong>
ep@yerbador.com<\/a><\/div>\n

Produkty, se kter\u00fdmi se vyplat\u00ed za\u010d\u00edt<\/h2>\n

T\u0159i polo\u017eky z na\u0161eho katalogu, kter\u00e9 se nejl\u00e9pe hod\u00ed k prezentaci v pr\u00e9miov\u00e9m segmentu.<\/p>\n

1. D\u00e1rkov\u00e1 sada + Slim Fit<\/h3>\n

Elegantn\u00ed sada v atraktivn\u00edm balen\u00ed \u2013 dobr\u00e1 volba jako uv\u00edtac\u00ed d\u00e1rek pro nov\u00e9ho \u010dlena klubu nebo polo\u017eka v recep\u010dn\u00ed z\u00f3n\u011b, kde klient vid\u00ed produkt je\u0161t\u011b d\u0159\u00edv, ne\u017e ho vyzkou\u0161\u00ed.<\/p>\n

Pod\u00edvejte se na produkt: D\u00e1rkov\u00e1 sada + Slim Fit<\/a><\/strong><\/p>\n

\"D\u00e1rkov\u00e1<\/a><\/figure>\n

2. Terremos Pro Max + Slim Fit<\/h3>\n

Odoln\u00e1 l\u00e1hev sp\u00e1rovan\u00e1 se su\u0161en\u00fdmi l\u00edstky \u2013 p\u0159esn\u011b to, co pot\u0159ebuje klient EMS studia, kdy\u017e po dvacetiminutov\u00e9m tr\u00e9ninku sp\u011bch\u00e1 do pr\u00e1ce a chce si sv\u016fj n\u00e1poj vz\u00edt s sebou.<\/p>\n

Pod\u00edvejte se na produkt: Terremos Pro Max + Slim Fit<\/a><\/strong><\/p>\n

\"Terremos<\/a><\/figure>\n

3. Yerba Mate Immuno<\/h3>\n

Varianta s p\u0159\u00eddavkem zelen\u00e9ho je\u010dmene a slune\u010dnicov\u00fdch sem\u00ednek \u2013 dobr\u00e1 volba pro kluby zam\u011b\u0159en\u00e9 na podporu imunity klient\u016f b\u011bhem podzimn\u011b-zimn\u00ed sez\u00f3ny, kdy n\u00e1v\u0161t\u011bvnost posiloven kv\u016fli nachlazen\u00edm obvykle kles\u00e1.<\/p>\n

Pod\u00edvejte se na produkt: Yerba Mate Immuno<\/a><\/strong><\/p>\n

\"Yerba<\/a><\/figure>\n

\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n

Nezv\u00fd\u0161\u00ed yerba mat\u00e9 podan\u00e1 klientovi po EMS tr\u00e9ninku srde\u010dn\u00ed frekvenci stejn\u011b jako k\u00e1va?<\/strong>
Ne do stejn\u00e9 m\u00edry. Kofein z yerba mat\u00e9 p\u016fsob\u00ed jemn\u011bji ne\u017e ten z espressa, proto\u017ee ho doprov\u00e1zej\u00ed taniny, kter\u00e9 zpomaluj\u00ed vst\u0159eb\u00e1v\u00e1n\u00ed, spolu s teobrominem a teofylinem, kter\u00e9 zaji\u0161\u0165uj\u00ed bd\u011blost bez prudk\u00e9ho skoku srde\u010dn\u00ed frekvence typick\u00e9ho pro silnou k\u00e1vu vypitou nala\u010dno.<\/p>\n

Je pot\u0159eba na za\u010d\u00e1tek kupovat drah\u00e9 barov\u00e9 vybaven\u00ed?<\/strong>
Ne. Sta\u010d\u00ed rychlovarn\u00e1 konvice s regulac\u00ed teploty, n\u011bkolik n\u00e1dob na p\u0159\u00edpravu a dobr\u00e1 termoska. Nen\u00ed to investice srovnateln\u00e1 s tlakov\u00fdm espresso strojem.<\/p>\n

Od jak\u00e9ho mno\u017estv\u00ed m\u016f\u017ee klub objednat na zkou\u0161ku?<\/strong>
Za\u010d\u00edn\u00e1me rozhovorem o skute\u010dn\u00e9m vyu\u017eit\u00ed klubu a pos\u00edl\u00e1me vzorky k otestov\u00e1n\u00ed na m\u00edst\u011b je\u0161t\u011b p\u0159edt\u00edm, ne\u017e dojde k jak\u00e9koli velkoobchodn\u00ed objedn\u00e1vce. Detaily se domlouvaj\u00ed individu\u00e1ln\u011b s Ewelinou.<\/p>\n

D\u00e1 se to zav\u00e9st jen sez\u00f3nn\u011b, nap\u0159\u00edklad p\u0159ed l\u00e9tem?<\/strong>
Ano, n\u011bkter\u00e9 kluby za\u010d\u00ednaj\u00ed v letn\u00ed sez\u00f3n\u011b s ledov\u00fdm terer\u00e9 a teprve pozd\u011bji p\u0159id\u00e1vaj\u00ed teplou verzi na podzim a v zim\u011b. Nen\u00ed pot\u0159eba spou\u0161t\u011bt celou nab\u00eddku najednou.<\/p>\n

Pr\u00e9miov\u00fd klub nemus\u00ed k\u0159i\u010det o kvalit\u011b \u2013 sta\u010d\u00ed, \u017ee ka\u017ed\u00fd detail, v\u010detn\u011b toho, co klient dostane k pit\u00ed, je v souladu se zbytkem z\u00e1\u017eitku. Yerba mat\u00e9 podan\u00e1 v dobr\u00e9 n\u00e1dob\u011b, s p\u00e9\u010d\u00ed, to dok\u00e1\u017ee \u00fa\u010dinn\u011bji ne\u017e dal\u0161\u00ed plak\u00e1t na zdi recepce.<\/p>\n

Velkoobchodn\u00ed \/ firemn\u00ed objedn\u00e1vky:<\/strong> ep@yerbador.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e9miov\u00fd klub neprod\u00e1v\u00e1 vstup do posilovny \u2013 prod\u00e1v\u00e1 \u010dlenskou kartu za n\u011bkolik set nebo n\u011bkolik tis\u00edc zlot\u00fdch m\u011bs\u00ed\u010dn\u011b, sezen\u00ed s osobn\u00edm tren\u00e9rem a pocit, \u017ee ka\u017ed\u00fd detail m\u00edsta byl promy\u0161len\u00fd. K\u00e1vovar nebo lahvov\u00fd energetick\u00fd n\u00e1poj z ledni\u010dky se do takov\u00e9ho interi\u00e9ru prost\u011b nehod\u00ed. U\u017e jsme psali o Yerba Mate v b\u011b\u017en\u00fdch fitness centrech, kde je…<\/p>\n","protected":false},"author":0,"featured_media":546557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-557843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorised"}]},"featured_image_src_large":["https:\/\/yerbador.com\/wp-content\/uploads\/2026\/08\/ekskluzywne-matero-poranna-mgla-1024x1024.webp",1024,1024,true],"author_info":{"display_name":"","author_link":"https:\/\/yerbador.com\/cs\/author\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Uncategorised","slug":"uncategorised","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":130,"filter":"raw","cat_ID":1,"category_count":130,"category_description":"","cat_name":"Uncategorised","category_nicename":"uncategorised","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/posts\/557843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/comments?post=557843"}],"version-history":[{"count":1,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/posts\/557843\/revisions"}],"predecessor-version":[{"id":557846,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/posts\/557843\/revisions\/557846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/media\/546557"}],"wp:attachment":[{"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/media?parent=557843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/categories?post=557843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yerbador.com\/cs\/wp-json\/wp\/v2\/tags?post=557843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}